Griffith Foods has launched its first Alternative Proteins Portfolio, marking a significant shift in the company’s product strategy while addressing growing environmental concerns in the food industry. The initiative, announced January 16, 2025, aims to make alternative proteins a cornerstone of the company’s business operations, building on its 50-year history in plant-based and vegan solution development.
The portfolio launch aligns with Griffith Foods’ 2030 sustainability aspirations, particularly focusing on regenerative agriculture, net zero emissions, and improved nutrition accessibility. This strategic move comes as the global food industry grapples with the challenge of feeding a projected population of 10 billion by 2050 while reducing environmental impact.
Recent market research conducted by Griffith Foods in 2023 supports this direction, revealing that 72% of global consumers actively seek products with a reduced carbon footprint. Additionally, 60% of meat consumers reported either considering or taking action to reduce their meat consumption, indicating a significant shift in consumer behavior towards more sustainable options.
Griffith Foods: Sustainability and market growth drive portfolio expansion
The new portfolio showcases products developed by the company’s global team of chefs and R&D specialists, offering solutions across multiple categories including seasonings, sauces, dressings, binders, coatings, and all-in-one mixes. The company aims to expand this initial offering in coming years through continued innovation and customer partnerships.
Griffith Foods’ commitment to alternative proteins extends beyond market opportunity, focusing on critical sustainability metrics including water usage, land use reduction, and greenhouse gas emissions. The company has set an ambitious target of growing its alternative proteins segment to represent 10% of its overall business, as part of its broader sustainable food system initiative.
The launch responds to growing consumer awareness of plant-based nutrition, with company research indicating that 78% of global consumers believe plant-based foods offer equivalent or superior nutrition compared to animal-based proteins. However, the company acknowledges industry challenges remain in areas of taste, texture, nutrition, and affordability, suggesting ongoing development will focus on these aspects.
This initiative represents part of Griffith Foods’ broader commitment to creating sustainable food system networks, with specific emphasis on regenerative agriculture and net zero supply chains. The company plans to continue developing nutritious, affordable, and accessible products for underserved markets, positioning alternative proteins as a key driver of both sustainability goals and market growth.
Download the company’s full portfolio here.
