Flora Food Group has joined the World Business Council for Sustainable Development (WBCSD), marking a significant step in its commitment to global food sustainability. The company, known for brands like Flora, Becel, BlueBand, and Violife, will collaborate with industry leaders to address critical challenges in the food and agriculture sector.
With a presence in over 110 countries and net sales of 3.3 billion Euros in 2023, Flora Food Group brings substantial global experience to the partnership. The company operates 15 manufacturing sites across five continents and specializes in delivering nutritious, natural food alternatives that are more sustainable and affordable than traditional dairy products.
“We are proud to formalize our relationship with WBCSD and contribute to the global effort toward more sustainable food systems,” said David Haines, Group CEO. The partnership aims to drive innovation in sustainable food solutions, focusing on key challenges including food sector emissions, the growing demand for dairy alternatives, and necessary policy shifts to support sustainable food systems.
Peter Bakker, President and CEO of WBCSD, welcomed the collaboration, noting that Flora Food Group’s plant-based food innovation expertise will strengthen collective efforts toward sustainable food systems. “Together, we will work towards creating a world where sustainable choices become the norm,” Bakker emphasized.
Sustainability at the Core of Flora Food Group
The partnership represents a strategic alignment of goals, with Flora Food Group seeking to leverage WBCSD’s collaborative platform to drive transformative solutions across the food sector. By joining the council, the company reinforces its commitment to innovation and leadership in sustainable food production.
The company has been helping consumers make more sustainable food choices through its range of brands, which offer alternatives that are beneficial both to consumers and the planet. Through this collaboration, Flora Food Group and WBCSD aim to accelerate progress toward global sustainability targets, demonstrating the critical role of private sector innovation in addressing environmental challenges in the food industry.
