UMYUM, the creator of plant-based rinded cheeses, soft cheeses, and gourmet butters, has announced its expansion to the Eastern Seaboard. Beginning this fall, UMYUM products became available through FreshDirect, with distribution supported by UNFI, marking a milestone in the brand’s international growth.
Founded in 2021 by Baz and Katherine Corden in Vancouver, British Columbia, UMYUM focuses on clean ingredients and culinary excellence through a proprietary whole-food platform. The company creates products that deliver taste and texture without additives, starches, or fillers.
FreshDirect now carries a selection of UMYUM products including Monroe Camembert-style cheese, Za’atar & Spices soft cheese, Coffee & Pepper soft cheese, Classic salted butter, Truffle butter, and Herb butter. The partnership makes the plant-based products accessible to East Coast consumers seeking dairy alternatives.
UMYUM expands to the East Coast
At the core of UMYUM’s innovation is its food platform, engineered to create the smooth, creamy experience of conventional dairy. By harnessing the natural structure of the whole cashew drupe, UMYUM creates nutrient-dense products designed to replicate the richness of traditional dairy.
“New York City has been the best kind of experience for UMYUM — exciting and surprising,” said Katherine Corden, UMYUM co-founder and CEO. “We didn’t know what to expect when showcasing our brand and products to the East Coast food industry. Turns out the enthusiasm from decision-makers has been wonderfully refreshing and successful. We are thrilled about our retail partners and look forward to building relationships with the people of NYC through beautifully delicious food experiences. I mean, it’s New York! If we can make it there…”
The company operates its own production facility in Vancouver, which allows close control over product development and quality standards. This approach has enabled UMYUM to master its food platform and apply it across food categories.
FreshDirect, founded in 2002 and headquartered in the Bronx, is a leading online grocer serving the greater New York tri-state area and is part of the Ahold Delhaize family of companies.
