Kroger Co. is dedicating the entire month of April to Earth Day celebrations, initiating with a generous donation from its Zero Hunger | Zero Waste Foundation to the World Wildlife Fund (WWF). This year’s Earth Month highlights Kroger’s ongoing commitment to environmental sustainability and introduces a unique reusable bag campaign to support its Zero Hunger | Zero Waste initiative.
Customers are invited to join the cause by rounding up their purchases to the nearest dollar at checkout throughout April. Kroger’s Zero Hunger | Zero Waste Foundation will match these donations up to $50,000, with all proceeds benefiting WWF’s global conservation and sustainability projects.
“Earth Month is more than a month of awareness, it’s a chance to refocus our commitment to advance positive impacts for our planet,” said Keith Dailey, vice president of corporate affairs and chief sustainability officer. “Kroger is proud to support healthy, thriving communities during Earth Month and every day through our Zero Hunger | Zero Waste impact plan.
“We are excited to once again team up with WWF for Earth Month, and we are grateful to our customers who are joining our journey to protect our planet for generations to come.”
Kroger customers can also participate in this Earth Month initiative by purchasing specially designed Zero Hunger | Zero Waste reusable bags adorned with popular Kroji characters. For each bag sold, Kroger pledges to donate $1 to its Zero Hunger | Zero Waste Foundation.
Kroger: Zero hunger for Earth Month
Since launching its Zero Hunger | Zero Waste plan in 2017, Kroger has directed over $1.3 billion towards hunger relief and rescued 582 million pounds of fresh food, contributing to more than 3 billion meals for communities. The foundation has further allocated more than $59 million to support organizations and individuals dedicated to eliminating hunger and waste.
Additionally, Kroger achieved its 2025 goal of establishing food waste recycling programs in 95% of its stores two years ahead of schedule, thanks to a partnership with Divert, Inc. This collaboration has facilitated the recycling of unsold or non-donatable food into compost and renewable energy, significantly reducing food waste sent to landfills.
“Over the past decade WWF has worked with Kroger to advance the company’s sustainability efforts,” said Sheila Bonini, WWF’s senior vice president, private sector engagement. “We need a healthy planet to produce healthy food, and the generous support from Kroger and their customers helps WWF continue protecting the future of nature.”
For a full view of Kroger’s Zero Hunger | Zero Waste progress and its 2023 ESG report, click here.
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