Noble Restaurant Co., Ltd. has completed its transition to 100% cage-free egg sourcing across all restaurant brands operating in Thailand. The company implemented the animal welfare standards across 39 locations nationwide, encompassing its entire portfolio including the flagship Mo-Mo-Paradise chain and three additional restaurant concepts.
The commitment covers Mo-Mo-Paradise (31 locations), Nabezo Premium Japanese-style Shabu-shabu and sukiyaki Restaurant (3 locations), Gyukatsu Kyoto Katsugyu Beef Cutlet Restaurant (3 locations), and Guljak Topokki Chicken Korean Restaurant (2 locations). Founded as a pioneer in introducing the “All-You-Can-Eat” Japanese buffet dining experience to Thailand, Noble Restaurant Co., Ltd. serves thousands of customers daily across these brands.
“Our restaurants now use 100% cage-free eggs. This farming method helps reduce stress and improve the quality of life for hens, reflecting our commitment to animal welfare,” said Tanutat Telan, Deputy Chief Executive Officer of Noble Restaurant Co., Ltd. “Working closely with Lever Foundation, we’ve been able to systematically build a reliable sourcing network for cage-free eggs with our suppliers, while maintaining the quality our customers expect.”
Lever Foundation provided technical guidance and supplier connections throughout Noble Restaurant Group’s transition process. The organization worked with the company to ensure implementation across all locations without compromising operational efficiency and product quality.
Multi-brand implementation demonstrates scalability
“Noble Restaurant Group’s achievement represents another significant milestone for Thailand’s food service industry,” said Purita Sayavaranont, Sustainability Program Manager at Lever Foundation. “By successfully transitioning 39 locations across four distinct restaurant concepts, they have proven that cage-free sourcing is both operationally viable and scalable for multi-brand operators in Asia. We are proud to have supported their journey, and we hope their example inspires other restaurant groups in the region to prioritize animal welfare in their supply chains.”
Noble Restaurant Group’s adoption of cage-free sourcing aligns with global market shifts in egg production standards. Cage-free egg production has become standard across Europe, including the United Kingdom, as well as in Canada, New Zealand, Bhutan, and parts of India, Australia, and the United States. Major international food companies and restaurant chains worldwide have committed to cage-free sourcing in response to consumer demand and evolving welfare standards.
Cage-free farming practices provide poultry with expanded living environments, allowing natural behaviors including movement, foraging, and social interactions that are restricted in conventional confined systems. This approach results in different production characteristics compared to conventional caged systems.
The transition demonstrates how multi-brand restaurant operators can implement uniform sourcing standards across diverse dining concepts. Noble Restaurant Group’s portfolio spans different cuisines and dining formats, from Japanese buffet-style shabu-shabu to Korean fast-casual concepts, requiring coordination across varied supply chains and operational requirements.
The completion of the transition positions Noble Restaurant Group among food service operators in Thailand that have implemented cage-free egg sourcing policies. The company’s scale—39 locations across four brands—represents a significant portion of Thailand’s casual dining market.
